Almost half the world has some form of access to the internet. In countries like the UK the majority of the population have internet access via home computers, work or school and mobile devices. Increasingly Social Media usage is one of the main communication channels on the internet.
Getting your content shared via social channels such as, Facebook, Twitter and Instagram is an increasingly important part of any marketing strategy. A new iposos report suggest that around 7 out of 10 of us share content on the internet. By far and away the most popular content to be shared is pictures (43% of users).
So it is important that any content marketeers aimed to get shared includes a visual element. This may be an infographic (very popular on Pinterest) showing trends that your end customers may be interested in, images of your latest product or a behind the scenes picture of an event. Of course if all else fails, pictures of cats are incredibly sharable!
So if you are looking to get more content shared today. Think visual and see what you can share.