Businesses are increasingly looking to Digital Marketing as a key way of communicating with customers as more and more people have access to high-speed Internet, Smartphones and Tablet Devices. But what does ‘Digital Marketing’ actually mean?
UK businesses are currently losing £63 billion in revenue because they do not have an effective Digital Marketing Strategy.
This free 2 hour seminar intends to start helping businesses get back that missing £63 billion!
The Creating a Digital Marketing Strategy will be held at
Manchester Digital Development Agency
117-119 Portland Street
M1 6PR Manchester
Tuesday, 24 September 2013 from 09:00 to 12:30 (BST)
The Seminar is being made freely available thanks to the help of Manchester City Council through the Go On Digital Manchester programme. This programme has been set-up as part of a national scheme to help businesses and individuals get increased value through a better understanding of Digital Technology. The Seminar is being delivered by Stuart Smith, Founder and Chief Shepherd of 3 Sheep Ltd. 3 Sheep is a Manchester based Digital Design and Development company which came out of international award-winning digital research and development at The University of Manchester. 3 Sheep has worked with many businesses to help solve digital marketing problems and enjoy the benefits of the new media.
The seminar will be interactive with plenty of opportunities for discussion and questions. Key areas that will be covered include:
- Introduction – The Digital Landscape
- What is Digital Marketing?
- Creating a Digital Strategy
- The Digital Marketing Mix
- Display Advertising
- Search Engine Optimisation
- Sponsored (Paid) Search
- Email marketing
- Online PR
- Online TV and Video Search Optimisation
- Mobile Web
- Social Media
- Viral Marketing
Attendees can expect to come away with a strategic ‘Digital Toolkit’ to help them better guide their business into making the best deicisons to exploit the marketing opportunities these new technologies are bringing.
Who Should Attend?
Senior Exectives (CEO, Mananging Directors etc) and / or actively involved Founders. This seminar is about using Digital Marketing to support key business objectives it is not a technical presentation.
Businesses may apply to send one representative to the seminar. Existing Digital companies and agencies and students are not eligble to attend.
To apply for one of the places on this free Digital Marketing seminar, complete the form. Please note acceptance is not automatic you must occupy a senior position within the business and not be from the Digital sector or a student.