Mobile Banking Continues

Despite the credit crunch innovation in the banking sector continues and Lloyds TSB have recently announced the expansion of their mobile banking services. The service is mobile focused and offers access to recent transactions and funds transfer as well offering pay-as-you-go mobile customers the chance to to-up their mobile.

This expansion of mobile services may perhaps first seem ill-timed with the current global banking crisis, however it could also be seen as an agile response to the need to change. Mobile banking gives Lloyds TSB customers another chance for interaction on the go, which may mean less telephone calls to help centres, less customer queuing and frustration and of course ultimately reduce cost.

It also shows the maturing of the mobile web. With the availability of services which demand high security the mobile web is now demonstrating higher consumer confidence and an increasing interest in a wider vareity of mobile services other than those focused around leisure.

With the 2012 Olympics not far away, many UK business now need to be making sure that their digital infrastructure is ready for the opportunities the games will bring. The mobile web will be available in the pockets of the many hundreds of thousands making the journey to the UK and the millions keeping in touch whilst on the go at home. Banking is one example of how consumers will be seeking to use their devices on the go. Now is the best time to make sure that your business is ready to do business in 2012.