Business Blogging

Increasingly businesses are using ‘blogs’. A Blog is essentially an online publishing tool. It was used originally by commentators to publish their views on various websites but the tool has outgrown it’s origins and their blogs on just about every topic written in a variety of styles.

Can blogging work for a business though? Clearly I think so as the 3 Sheep website centres around its blog. For business it’s a quick way of sharing information and opinion globally.

There are various schools of thought about how business blogs should operate and anyone thinking of setting up a professional blog should give some consideration about how they want to blog. For example will your professional blog be very imformal? Hw does that fit with your companies image? Or perhaps you want to project a more informal air and so blogging is a way to develop that persona.

Technically there are a raft of excellent tools to choose from and technically they are quite straightforward once installed or accounts are open. The real energy of the business savvy blogger goes into the substance of  the content not the technological framework!